SALT LAKE CITY, UT. September 2009 — Miche Bag, the brand that created the wildly popular interchangeable handbag, is taking its look in an exciting new direction. After having exploding growth with the classic base bag and changeable shells for the past several years, Miche Bag is now adding the trendy and highly requested 'Big Bag' style to their already impressive hand bag line.
Miche Bag co-founder, Michelle Romero says, "Having a Miche Bag is all about having a lot of options. The new 'Big Bag' not only offers a roomier option, but provides a completely new look that can easily be rotated into anyone's wardrobe. The classic Miche Bag is the smaller, highly fashionable, and easy to carry option. What girl doesn't like options?
The 'Big Bag' is a completely different shape and texture than the classic Miche Bag, but the concept is the same. In a matter of seconds you can change the entire look and feel of either bag to match any outfit without ever moving the inside contents. The outside shell of each bag is removable and attaches seamlessly to the base bag using magnets to hold the shell in place. Simply take the shell off, switch it with a different color/style and you are on your way!
"The look of clean lines with our classic shells is so timeless and being able to change the look keeps it fun, but to me the 'Big Bag' opens up another world of possibilities," says Annette Cavaness, Miche Bag co- founder. "I can accessorize to every aspect of my style now that I have versatility in shape, as well as, design and material."
Miche (pronounced "MEE-chee") is now sold all over the United States, as well as, in more than 10 different countries around the world.