SALT LAKE CITY, UT. — Miche Bag, the brand that created the wildly popular interchangeable handbag, is expanding its look in a new direction. After having exploding growth with the classic base bag and changeable shells for the past several years, Miche Bag is now offering a trendy new style. The innovative soft shell on a structured base allows users to accessorize with the 'slouchy' look while keeping the functionality of a structured bag.
Miche Bag co-founder, Michelle Romero says, "These new slouchy shells give women the best of both worlds. A structured inside so you don't lose all of your contents in the mix, and a slouchy outside for a new trendy look that completely changes the look of the Miche Bag. It truly is one bag, endless possibilities!"
The Miche Bag is a simple, yet brilliant, concept. In a matter of seconds you can change the entire look and feel of your purse to match any outfit without ever moving the inside contents. Different shells attach seamlessly to the base bag using magnets to hold the shell in place. The new slouchy bag not only changes the color and texture of the bag, but the entire shape as well.
"The look of clean lines with our current shells is so classic and being able to change the look keeps it fun, but to me the soft shell opens up another world of possibilities," says Annette Cavaness, Miche Bag co-founder. "I can accessorize to every aspect of my style now that I have versatility in shape as well as design and material."
Miche Bag was founded in 2005 by friends, Michelle Romero and Annette Cavaness. The concept was formed a year earlier, when Michelle spilled on a favorite bag and came up with the idea to just change the outside cover.
Miche (pronounced 'MEE-chee') is now sold all over the United States, as well as, in more than 10 different countries around the world.