Because of the many wonderful things that have happened to our company since the launch of Miche, we often found ourselves asking, “How can we give back?”
The answer to this question is the “Hope” initiative—an ambitious project begun just a few years ago. Inspired by the people she met and stories she heard at a local cancer treatment center, Chief Design and Production Officer Jennie Platt plunged into developing a Shell design that would reflect the personal feelings of hope displayed by those whose lives are affected by this terrible, life-altering disease. The first Hope Shell was released in early 2010, and a portion of the proceeds from the sale of each Shell is donated to charitable causes, including cancer research and other causes.
The response to Hope has been phenomenal—thanks to our vast network of hard-working Independent Miche Representatives and their generous customers, over $2 million has been raised for cancer research, and we look forward to helping with a variety of charitable causes now and in the future. We do more than just “hope for hope.” For us, hope is an action word—as a Miche community we help make miracles happen.
The Hope Initiative has four components:
CANCER RESEARCH 10 months of the year, a portion of the proceeds from Hope products goes toward cancer research. » Learn More |
SPECIAL CHARITY One month of the year, a portion of Hope proceeds goes to a specially-selected charity. In April, 2013 we donated to autism research. So go shopping—make a difference! » Learn More |
PROJECT 6 Beginning in 2011, Miche Representatives and Home Office team members have traveled the globe, spreading hope and providing humanitarian relief in a different country each year. » Learn More |
YOU Giving back is a Miche tradition—it’s what we do! Miche employees, Independent Representatives and customers are sharing hope in their own communities and neighborhoods. You can be the light in someone’s life when they need it most! » Learn More |
