Giving Back—a Miche Tradition
Because of the many wonderful things that have happened to our company since the launch of Miche, we often found ourselves asking, "How can we give back?"
Women's warm reception of Miche across the United States and around the world has been truly overwhelming to those of us who work at the Home Office. We appreciate the vast network of hard-working Founding Leaders and other Independent Miche Representatives who market our handbags and accessories at Home Parties and other venues, as well as our amazing customers who have embraced the Miche fashion concept with open arms. With this feeling of gratitude in our hearts, we began seeking ways to make a difference in the world. Our ongoing, wildly-successful "Hope" program and our brand new Project 6 humanitarian efforts are great first steps.
It's about helping each other. It's about reaching out to others around the world. It's about actively spreading care, love and hope. It's about saying "I can do it." It's about—endless possibilities.
Inspired by the people she met and stories she heard at a local cancer treatment center, Chief Design and Production Officer Jennie Platt plunged into developing a Shell design that would reflect the personal feelings of hope displayed by those whose lives are affected by this terrible, life-altering disease. The first Hope Shell was released in early 2010, and a portion of the proceeds from the sale of each Shell was donated to cancer research.
The response was overwhelmingly positive; in its first year, the Hope Program raised hundreds of thousands of dollars—all of which went directly to fighting cancer. New Hope designs are being released on a regular basis, and this ongoing program is making a real difference in the lives of many.
Millions of good people throughout the world are suffering under the burden of extreme poverty, need and disease. Miche Home Office employees and the company's virtual army of Founding Leaders and Miche Representatives are rolling up our sleeves and making a difference in the lives of those less fortunate. Beginning in 2011 Miche is sponsoring a program called Project 6, an ambitious effort to do a yearly on-location humanitarian project in six continents over six years.
In the summer of 2011, many Miche employees and members of our independent sales force headed to Lima, Peru at their own expense to provide much-needed relief and services to poor children and their families. Where in the world will we go next? We can't wait to find out!
