Miche Bag Raises Over $700k for Huntsman Cancer Foundation

Money Raised by Thousands of Women Across the U.S. through Sales ofMiche Bag “Hope” Shells

Proceeds Fund Life-Saving Cancer Research at Salt Lake City’s Huntsman Cancer Institute

Cancer Survivors with Life-Changing Stories Available for Interview

SALT LAKE CITY, UTAH, (January 10, 2011)—Miche Bag, a Utah-based handbag and accessories company, has rallied thousands of women across the country to raise over $700,000 for cancer research. The funds raised will advance cancer programs at Huntsman Cancer Institute (HCI) located in Salt Lake City. The donation came about thanks to a unified outpouring of support through sales of Miche Bag “Hope” Shells.

Miche Bag is a unique fashion accessory that allows women to change the look of their handbag instantly through interchangeable “Shells” that attach over the exterior via magnets. This unique design gives women the freedom to change their handbag to match their outfit quickly and affordably. In 2010, Miche Bag released its ultra- popular “Hope” design: a black and white Shell with inspirational sayings. For every “Hope” Shell purchased, Miche Bag donates a portion of the proceeds nto the Huntsman Cancer Foundation.

INTERVIEW OPPORTUNITIES:

Miche Bag’s donation will improve the lives of many living with cancer. Carly Buchman, Linda Hill, and Emma Houston are three local Salt Lake City women whose lives have been transformed by care at HCI.

Carly Buchman Watts was diagnosed with leukemia in 2008. Ten days after moving up her wedding due to the uncertainty associated with the cancer, she ended up in the hospital for 28 days. Over the next six months, she was in and out of the hospital eight more times. Carly and her husband, Dustin, spent their first married weeks in her Huntsman Cancer Hospital suite, where the design of patient rooms keeps families together while healing. (Insert wedding photo if available—these are coming via e-mail.)

Linda Hill is a 49-year-old mother of seven who has battled four different types of cancer and continues to defy all the odds. She was voted 2010 “Wasatch Woman of the Year” for her courageous efforts to beat cancer.

Breast cancer survivor Emma Houston wears a pair of red high heels to her radiation and chemotherapy treatments as a symbol of her bravery. While accepting a national charity award on behalf of Jon M. Huntsman, Emma inspired a cheering crowd of thousands on the Mall in Washington, D.C with her message of courage. http://wn.com/restoring_honor_jon_huntsman,_sr__badge_of_merit_charity

Together, Miche Bag and Huntsman Cancer Foundation are striving to build a brighter future for these brave and courageous women who are determined to fight the life-threatening disease. With the ongoing support from sales of the “Hope” Shell, Miche Bag hopes to continue the quest to find a cure for cancer.

For more information on how to be a part of the team fighting cancer, please visit:
www.huntsmancancerfoundation.org

About Miche Bag

Miche Bag is a break-through accessory that sparked a fashion revolution by giving women the opportunity to change their handbag to match their outfit in just 3 seconds. Starting with a Base Bag, you can change the entire look of a Miche Bag simply by switching the outer “Shell” that firmly attaches over the base bag with magnets. This unique concept instantly gives your Miche Bag a brand new look, color and style. Launched in 2007 in Salt Lake City, Miche Bag has become a phenomenon embraced by women across America and in many foreign countries who have purchased over 1.3 million Base Bags and over 4 million Miche Bag Shells. Miche Bag appeals to every woman who would like to stay on-trend and fashion-forward while still keeping an eye on her budget. Miche Bag is available through over 7,000 Representatives across the country and around the world, as well as in retail boutiques and at www.MicheBag.com.

About Huntsman Cancer Foundation

Huntsman Cancer Foundation’s sole purpose is to fund research, education, and treatment programs of Huntsman Cancer Institute.  The mission of Huntsman Cancer Institute (HCI) at The University of Utah is to understand cancer from its beginnings, to use that knowledge in the creation and improvement of cancer treatments, to relieve the suffering of cancer patients, and to provide education about cancer risk, prevention, and care. HCI is a National Cancer Institute-designated cancer center, which means that it meets the highest national standards for cancer care and research and receives support for its scientific endeavors. HCI is also a member of the National Comprehensive Cancer Network (NCCN) a not-for-profit alliance of the world’s leading cancer centers, which is dedicated to improving the quality and effectiveness of care provided to patients with cancer.